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However, the data landscape has evolved greatly, whether in terms of the volume of data collected or the way in which it is processed using artificial intelligence or data visualization tools. In this context, and throughout this article, we will see that the CPL is no longer the most coherent and efficient key indicator to guide the marketing function in the management of its actions.
Definition of CPL (Cost per lead) As a reminder, CPL (Cost per lead) is a simple metric to calculate, simply add up the marketing investments, and divide the sum by the total leads over the same period. to Belize WhatsApp Number calculate how much the generation of a lead through a channel or a campaign cost: 10 euros for a Google Ads campaign, 150 euros for a television advertisement, 1000 euros for an ABM strategy, etc.
By comparing the CPL of each of its marketing actions, a company is then able to evaluate their performance and therefore manage its decisions and investments accordingly. For example, if a company is looking to generate 100 more leads for an additional investment of 1000 euros, it will naturally direct its budgets towards the Google Ads campaign with a CPL of 10 euros.
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發表於 2024-3-12 17:00:37