GRADUATES I m not sure how the strategy of produce a better tomato paste and the world will beat a path to your door works. It seems to me a company in the business of commodity goods but with superior quality yet much higher costs can only thrive because it is selling at a much higher price and getting the sales volume to sustain growth. Although high quality of ingredients is the foundation of such a business model the focus should be on how sales and marketing plays a role.
The article focuses on how Mutti secured the best raw materials necessary to ensure quality. But very little is written about how did that automatically translate into sustainable sales volumes except for a statement Chinese Overseas America Number Data about Mutti advertising heavily which although is an important marketing effort but in itself is another very big cost factor . For example will heavy advertising of wheat flour that is of exceptional quality guarantee really good sales volumes and top prices thereby assuring the strategy to pay off It seems the real case to study apart from how Mutti successfully betted on higher costs of raw materials and costly promotion expenses is what exactly did Mutti do to persuade customers that a much higher priced can of tomato paste is justified and how such a strategy created enough customers to make it profitable KAPIL.
KUMAR SOPORY COMPANY SECRETARY SMEC INDIA PRIVATE LIMITED The story of e is interesting and shows how innovation backed by hard work can bring good results. It is obvious the business is able to get quality tomatoes which lead to the tasty product now in great demand in Italy and a number of other countries. Mutti has not moved to India so far and hence their product has not been tested by us so far. May be exports to India will happen someday. Today we follow Facebook and update friends on our doings.
發表於 2024-3-13 11:23:39
