The Duke of Wellington beat Napoleon Bonaparte at Waterloo

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But it focuses exclusively on creating strategies to help us see how we can communicate with our audience, how to position ourselves in the market and generate sales. Differences between marketing strategy and plan A marketing strategy describes how a business will achieve a well-defined goal. This will describe which campaigns, content, channels or marketing tools are chosen to be able to achieve the proposed results and monitor their success. In other words, if in a marketing plan you will present how you will use all social networks, in a marketing strategy you will only develop the activity on Facebook, for example.


Moreover, multiple strategies can be included in a marketing plan. As I said British Student Phone Number List before, this is like a roadmap that helps you connect each strategy used and see how each of them can help you to achieve set business goals. To better understand the differences between strategy and marketing plan we will use the example of a technology company that is about to launch a new software product and wants to attract as many customers as possible. For this, the marketing department must develop a plan to introduce the new software to the market and generate the desired sign-ups.







Thus, the marketing team includes in the plan the launch of a blog dedicated to this industry, the creation of a series of videos published on YouTube to position itself as an expert in this field and the development of a Facebook page to also reach a general audience. In other words, to achieve its goals, the company will execute a marketing plan with three strategies – one for the new blog, one for the YouTube channel, and one for the Facebook page. Why is a marketing plan important? The Duke of Wellington beat Napoleon Bonaparte at Waterloo because he had a plan. So did the Zhou tribe in fighting the Shang Dynasty soldiers. Or the Roman troops who managed to give Hannibal one of the hardest defeats in the Battle of Zama. All these successes were possible only for the winning teams had a well-thought-out plan.