Changes in the provision of services these may include among others: nonstandard opening hours or temporary payment deferral. Modern applications for fans of physical activity interesting examples of lateral marketing also include applications chosen by athletes. On the one hand they indicate basic data e.g. distance number of calories burned training duration. On the other hand they present a training overview and show records of kilometers traveled in a given week month or year. This is motivation for exercising people. quote: small changes can change the perception of a brand Advantages of lateral marketing Why is it worth choosing lateral marketing?
Here are some reasons: the possibility of implementing changes that will revolutionize the market greater brand recognition influence on customer purchasing decisions if the product stands out in something it attracts more consume Hit Post attention standing out from other companies setting new values and directions indepth understanding of customer needs probability of higher revenues company development providing functional and desirable products. Does this mean that this type of marketing is better than classic marketing? Not necessarily. The traditional approach has its advantages. First of all it is more predictable and formulaic.
In many companies both types of marketing are intertwined and complement each other. Read also: Permission marketing what is it and how to use it in your activities? Summary Sometimes the marketing strategy implemented is insufficient. It is then worth putting yourself in the customer's shoes and considering what else you can offer him. Lateral marketing is used in many industries but requires a lot of work implementation takes place in several stages. You should conduct a thorough market analysis examine customer needs and try to look at the offered product or service from the recipient's point of view. In some situations changes are necessary. They translate into greater customer interest. They also .
發表於 2024-3-13 14:21:08
