To better understand this aspect

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In other words: a certain type of marketing that comes straight at the user's cognitive processes. As for chatbots, perceived intrusiveness is one of the key factors in determining their effectiveness. Intrusiveness is particularly felt in a mobile environment. , we must consider that people today communicate increasingly using their smartphones (phone calls, SMS, email messaging apps).

The intrusiveness of advertising is even less tolerated on smartphones than on other types of media and channels. The lack of explicit consent to chatbot advertising (as happens on certain platforms, including Facebook) can irritate  Turkey Phone Numbers 32 Million List users. Many channels exploit a sort of passive consent: it can then happen that after an initial conversation with a chatbot, the latter sends suggestions about products or services, deferred over time.



If personal information collected by the chatbot during the first conversation is then exploited, the issue becomes even more thorny. The sudden appearance of unsolicited notifications or advertising alerts disturbs the user, colliding with active cognitive processes and the activities carried out on the device. “You talkin' to me?” .